Brexit needs a brand

Senior Government officials claim Brexit needs a brand in order to make it appear more likeable and favourable.

Lord Aramis (a distant relative of Lord Adonis, who thinks he's God's Gift to women) says that the country needs a brand and indeed a character to get behind.

"If Brexit had a character just like the World Cup campaigns do then I really think it would help to deliver a Brexit for all", he says.

A leaked document suggests that Theresa May will be promoting the new character in the coming days, while she pretends she's all up for Brexit despite trying to figure out how to stop it.

Monkey on Toast insiders have got their hands on the document and can reveal the character that will be unveiled before the end of the week:

greenback brexit